Partner country involvement attracts German exhibitors to south-east Asia
There is great interest in the German High Tech in Metal Working sector event within the framework of Germany’s partner country participation at Metalex in Bangkok (20 – 23 November 2019). Top German companies and technology leaders such as CHIRON-WERKE GmbH & Co. KG, INDEX-Werke GmbH & Co. KG, E. Zoller GmbH & Co. KG, Gebr. Heller Maschinenfabrik GmbH, GROB-WERKE GmbH & Co. KG, Gühring KG and MAPAL Fabrik für Präzisionswerkzeuge Dr. Kress KG will be represented at the largest metal-working trade fair in the ASEAN region. Over 30 companies have already confirmed their participation at the sector event, as they are convinced by the trade fair and market conditions.
For Andrew Parkin, Chief Representative Asia at Gebr. Heller Maschinenfabrik GmbH, the development potential in south-east Asia is beyond question: “Thailand and south-east Asia are often underestimated with regard to their market potential. However, we have already recognised the current and future potential.At present, the market situation for us is stable.” The market opportunities are reason enough for Metalex to be a firm feature in the trade fair calendar of E. Zoller GmbH & Co. KG: “The Thai and south-east Asian market has huge development potential for us. Not without reason has Germany now also become the partner country of Metalex in Bangkok, and supports German companies from the metal-working sector,” reports Atepat Tungkatacha, Director Zoller Thailand Co., Ltd.
The joint participation provides both market experts and beginners with ideal opportunities for gaining a foothold in the south-east Asian market.
In addition to an attractive placement of the joint stand, interpreter service and German-speaking service personnel, a matchmaking feature ensures top-quality business contacts and long-term trade fair success. Thanks to the partner country participation, the German presence will be further enhanced with top level political support on location.
Thailand’s automobile industry as a key market
Roland Merz, Head of Sales for Asia at CHIRON Werke GmbH & Co. KG, is convinced of Thailand’s role as a key market: “With our trade fair participation this year, we are again increasing our interest in south-east Asia, after a period of greater activity in other regions. Here, Thailand is considered the pioneer in automobile production. Other south-east Asian countries, such as Indonesia, Malaysia and Vietnam, are also coming into focus for the international supplier industry. At Metalex 2019, we primarily expect visitors from automobile suppliers at our trade fair stand. At the same time, we look forward to welcoming interested persons from the aerospace sector, medical technology, and employees from university laboratories.”
Andreas Hafner, Senior Area Sales Manager Cutting Tools at CeramTec GmbH, also sees participation at Metalex as a positive factor for strengthening the company’s market presence and increasing sales: “ASEAN and especially Thailand’s economy has stabilised, letting us anticipate good development for the long term. Impetus for growth comes from exports; the investment activity in Thailand will also increase at a faster rate thanks to a programme for the targeted promotion of ten industrial clusters with great export potential. We see very good market potential in the ASEAN region, especially in Thailand, as here all important car manufacturers and their suppliers produce on location, and there is also a very good infrastructure.”
CeramTec GmbH from Plochingen (Baden-Württemberg) is a manufacturer of high-performance ceramics. Source: Landesmesse Stuttgart GmbH
Metalex impresses with its orientation and visitor quality
For over 30 years, Metalex has been the shop-window for production technology, and takes place every year in November in Bangkok with over 930 exhibitors from 50 countries and almost 100,000 visitors. The product portfolio shown and also the visitor quality are very impressive, as Atepat Tungkatacha, Director Zoller Thailand Co., Ltd., reports: “Metalex is very important for us, as it is the largest trade fair for the machine tool and metal-working industry in Thailand and south-east Asia. In addition to metal-working and machine tools, the main exhibition themes of relevance to us at this trade fair include tools and automation.” CeramTec also gives only a positive report of its last participation: “We see Metalex as a leading metal-cutting trade fair for our potential customers. From our participation in 2018 alone we gained over 50 new customers, which is very good for CeramTec in this market,” is the summary of Andreas Hafner, Senior Area Sales Manager Cutting Tools at CeramTec GmbH.
On Messe Stuttgartt’s official website.
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